SEARCH ENGINE OPTIMISATION

For many, SEO is simply a way of life...

Introduction

Search Engine Optimisation is back in vogue and many organisations are now working hard to ensure that their pages appear at the top of search engine natural listings. Although SEO can involve significant up-front investment, the benefits are long term and the ongoing costs are small in comparison to PPC or other marketing methods.

For many, SEO is simply a way of life. The effect on search engine natural listing is considered before any change is made to the site; content is written with the search engines in mind, special search engine friendly pages are created, content rich micro sites are added and the meta data is honed so as to achieve best position.

Search Engine Optimisation in Action

Intellitracker Enterprise is used by many to analyse which search terms are used by visitors who access the site from the search engines. A clear understanding of which pages are successfully receiving traffic from the search engines and which search terms are driving this traffic allows site managers to review the success of their activities. Many of the changes take weeks and months to filter through so trending of the information is critical. Intellitracker Enterprise allows its users to plot performance over any period they choose, identify trends and analyse the affects, benefits and resultant site performance improvement.