MOBILE ANALYTICS

Mobile websites have come of age... providing consumers with free and premium content, information, service updates, commerce and other online services.

Introduction

Intellitracker Enterprise Mobile Analytics solutions can be used to track mobile sites in a similar fashion to web sites. Our mobile reporting provides information about mobile marketing campaigns, visitors, their environment, and the mobile content being viewed.

Intellitracker Enterprise can uniquely identify every mobile visitor and track these visitors across all mobile handsets, operator networks and Wi-Fi connections. Content reports can provide page level tracking for your mobile website.  Mobile marketing campaigns can be tracked and anlaysed based on their performance and ability to "convert". This is all provided within Intellitracker Enterprise's renowned reporting suite, providing a mix of standard business reporting, and more analytical features such as filtering and real-time data.

For clients also using Intellitracker Enterprise to track their websites, there are considerable cross-over benefits that arise from harnessing the same suite of reports and metrics for both their mobile and web platforms.

Talking Technical...

Working with a company that is experienced in this area is extremely important, as there are technical distinctions from traditional 'web analytics' and inherent nuances that must be understood in a business context.

Our tracking solution is designed explicitly, from the ground up,  to work with mobile internet. Our client service team are trained to understand the nuances and differences that exist within mobile internet platforms.