EMAIL & CRM INTEGRATION

Driving highly targeted marketing campaigns which yield astonishing results!

It is well understood that personalising email and other marketing campaigns results in improved conversion rates. Indeed, the results of targeting the right message to the right person can be dramatic. Segmentation and propensity modelling allow a marketing manager to design an email campaign that includes multiple messages, each targeting a particular group of people. In a web business it is critical to include web behaviour within the segmentation model if optimum email campaign performance is to be achieved.

Intellitracker Enterprise knows which search terms the visitor used, what content they viewed, which product pages they lingered on and which of these visitors failed to convert. Integration with the email system enables this information to be used to drive highly targeted marketing campaigns which yield astonishing results.

Intellitracker Enterprise can be integrated with your existing email or CRM system so that website activity information is available within the contact database. In addition Intellitracker has relationships with a number of leading email and CRM vendors and has automated the setup and configuration of the interface with these vendors such that the solution works out-of-the-box.