E-COMMERCE

Improving acquisition, conversion and retention!

Successful e-commerce sites run successful marketing campaigns to acquire new visitors, achieve excellent conversion and maintain high levels of customer retention. Unlike many sites there is a clear and measurable mechanism for determining success: money. Site managers focus on understanding what drives revenue and how to maximise this whilst minimising cost.

Intellitracker Enterprise allows the user to perform line of thought analytics to investigate trends, analyse anomalies and determine how to optimise their online business. Conversion analysis includes the number of orders and their actual value enabling a user to get to the heart of how valuable a piece of marketing really is. Questions such as are high cost PPC terms better than the lower cost long tail can be answered and put in context alongside analysis of how this varies by product or country of origin.

The ability to easily and quickly analyse the way in which sales funnel performance varies by for example visitor source, product or region enables decisions to be made that can revolutionise a businesses performance. Dropped shopping baskets can be identified, analysed and acted upon. Overlap reports let the user analyse how one thing affects another and identify correlations that might not at first be apparent. Integration with email and content management enables automated actions to be taken based on this information and helps maximise visitor retention and site performance.