CONVERSION ANALYSIS

Intellitracker allows you to drive, rather than just run, your business!

Driving, rather than just running, your business means squeezing as much as you can out of your marketing budget; maximising the return on every pound, dollar or euro spent. But how do you know which campaign is working and which is not? And how can you accurately compare campaigns? How can you tell what affects your conversion rate and hence optimise both your site and your marketing processes. Intellitracker Enterprise provides the answers you need.

Intellitracker Enterprise can tell you which keywords are working and which are not, which email campaigns yield the best results and which onsite promotions achieve the highest conversion rates. It can tell you how much traffic you actually got from the banner campaign you ran and whether this resulted in the expected uplift in sales. Most importantly you can compare each of these with the certainty of a standardised measurement system; you can be sure that you are comparing apples with apples. This allows you to make reasoned decisions on where to spend your budget to best effect.

Site conversion can mean many different things. Intellitracker Enterprise allows you to define a conversion as a sale, page view, form completion, download or click-out. Having decided which of these, individually or in combination, define the goal of the site, a user can analyse what it is that affects the conversion rate.

Users can easily see which campaign drives the largest amount of traffic and whether this converts into business. In many instances it can be the low volume campaigns that yield the highest conversion rates. Granular analysis of this allows you to decide how best to spend your budget and if necessary justify your decision.

Intellitracker Enterprise also allows you to analyse what it is that affects conversion. Users are able to answer questions like: Does the country of origin affect conversion? Do repeat visitors convert better than new visitors? Is there a correlation between the number of pages visited and the conversion rate? It is even possible to analyse if a particular product, once viewed or selected, converts better than another. 

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