CONTENT OPTIMISATION

Understanding how different groups of visitors interact with content.

For many sites, particularly in the publishing sector, content is the most important thing. A web manager wants to understand how visitors are using their site, which content is viewed by which visitors and what drives their preferences. For many organisations the segmented reporting of viewer information is critical to their ability to win and charge for advertising.

Intellitracker Enterprise enables a user to review how different groups of visitors interact with content. Users can analyse site structure, navigation and layout and identify what affects the successful use of the site and its content. Comparative analysis enables A/B testing to be quantified and integrates with multivariable testing systems to provide a clear, concise explanation of the drivers for success.

Content Optimisation in Action

Integrations with a number of leading content management systems enables the content served to be based on information held by Intellitracker Enterprise. Intellitracker are working with one leading publishing house who automatically update their homepage based upon the readership of their top articles. Unless the editor intervenes, their homepage is refreshed with the top story from the previous hour and a section of the homepage is populated with the list of top stories.

Site designers and content editors can use the Intellimap module to see where visitors click on each page. This qualitative view compliments the quantitative information and provides a highly visual perspective on content usage. Users can easily see the benefit of different content placements and attribute value to this when discussing this with advertisers and content providers.

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