BEHAVIOURAL TARGETING

Targeted marketing communications achieve better results...

Targeted marketing communications achieve better results. Campaign response rates are better, email open rates are higher and the improvement in conversion rates can be dramatic. Intellitracker Enterprise enables the integration of online visitor behaviour into the segmentation model used to determine who receives which message.

Intellitracker Enterprise knows which search terms the visitor used, what content they viewed, which product pages they lingered on and which of these visitors failed to convert. Over time Intellitracker Enterprise builds up a picture of what a particular visitor does. Each time they visit the site they are re-identified and the new visit added to their record. Automated integration with leading email and CRM systems enables this information to be used to drive highly targeted marketing campaigns which yield astonishing results.

Behavioural Targeting in Action

A leading travel organisation that we work with sends out special offer emails on a regular basis. Prior to sending each campaign an automated process updates their email system with information from Intellitracker Enterprise. This includes details of which people have visited their website and what holidays each of them has viewed or searched for. The email system sends multiple variants of the email, each specifically tailored to suit the particular person. A person who searched for a villa holiday in the Algarve will get an email with special deals on Mediterranean Villas. Another person that viewed holidays in Orlando will get an email that has holidays in Florida as the main feature. The results are spectacular.