OUR SOLUTIONS
One of the most exciting, interesting and challenging aspects of life at Intellitracker is that Intellitracker Enterprise has so many applications and can be used in so many different ways. Intellitracker service staff think in terms of solutions; What is the problem you have? What would you like to achieve? Where do you want to get to? By continually focussing on the end-applications of our technology, every member of the Intellitracker team stays focussed on client goals.
Intellitracker’s client service team fully expect to roll up their sleeves and help clients with their day to day activities, ad-hoc projects, large-scale roll-outs as well as providing impetus and input into strategic initiatives. In short, Intellitracker deliver. The solution areas below are by no-means exhaustive, and are intended to give a flavour of what Intellitracker can offer:
Behavioural Targeting
Using information on website visitor activity to segment your audience and target marketing communications.
Content Optimisation
Understanding the use of site content and optimising the content and structure of the site is critical to many organisations.
Conversion Analysis
Understanding what drives successful conversion is critical to every site, and Intellitracker takes this to another level.
E-commerce
E-commerce site managers focus on revenue and cost per revenue and need to analyse how revenue can be maximised.
Email & CRM Integration
The ability to integrate website visitor behavioural information into email segmentation models enables the targeting and personalisation of emails and other marketing channels.
Pay per Click
The analysis of the success or otherwise of keyword conversion allows PPC expenditure to be optimised.
Search Engine Optimisation
The analysis of the natural search terms used to access specific pages over time allows the effect of content changes to be fully understood.
Web Analytics
Web analytics has evolved from simple statistics to encompass web stats, visitor analytics and behavioural targeting.