| |
If
you managed a shop you would be able to watch customers
moving from shelf to shelf looking at products and
observe their buying habits and trends. You would
be able to stop them and ask them if they like the
displays and why they purchased certain products.
This would enable the development of a more customer
friendly environment...
Despite
this however, most organisations have failed to
adopt such approaches when developing their digital
channels. Decisions have been based purely on gut
instinct or personal experience and often changes
have been made that did not benefit the customer
or the business.
There
was little analysis of the needs of the prospect
and how they behaved. The impact of changes to product
lines, online content and sales processes were not
analysed.
|
|
But
every time a visitor uses your site, they are actually
providing valuable feedback about the operation
of a channel and how well it is working. This does
not require you to ask them, it can be pulled together
silently, 24/7, on every visitor to your site.
Intellitracker
opens up this world of knowledge. It allows a
business to understand the reasons and motives
behind the said behaviour. It allows a business
to optimise its approach to a digital channel
and achieve the highest possible conversion.
This
is a powerful approach that transforms your understanding
of your digital channel and enables you to improve
your business performance.
|
|
