EXPLORE

Despite the plethora of information available on a web channel, organisations often struggle to harness this data. Why is this?

Typically, Internet marketers and web analysts rarely have time to spend 'exploring' data . The natural response to this is to adopt 'simple to use', but 'limited', web stats tools. These present basic information in a digestable and quick to access format. However, this choice lumbers the organisation with a number of limitations that become apparent after the initial deployment...

Siloed Information - web visitor data should be at work throughout the organisation, but this valuable data is constrained (stuck!) within the web stat tool

Fixed format reports - simple volume based "how much of" data is readily available, but only in pre-fixed formats that are incapable of "why is this" analysis

Data Limitations - to ensure this simple data is available fast, most web stats tool aggregate the data. Hence, the information is not related to visitors, cannot be extracted in useful formats, and has obvious limitations

Hence, getting access to such insights has traditionally required costly tools and lengthy analysis.

Redefining web analytics
In 2007, Intellitracker embarked on a ground-breaking project to "redefine web analytics". This project was driven by two principle observations of the marketplace:

Me Too Products: Most vendors in the industry had adopted a 'me too' approach to product design. Innovation was limited, and most products had similar approaches/capabilities.

User Apathy: When asked for their views, most users of these systems emited little more than 'apathy', and never more so than those within marketing roles.

This led the product team at Intellitracker to question the fundamental key assumptions that had been adopted by the industry...

In 2008, the result was the launch of Intellitracker Enterprise R6, with its Explore module designed in every way to be radically different from anything that had come before. R6 provides a revolutionary approach to enabling in-depth understanding of customer behavior - uncovering key factors that drive sales, finding measures that increase customer retention, discovering hard-to-find patterns that explain web actions, and more.

For each of our key audiences, the benefits of our approach are immediately clear:

Marketers can access an array of easy to use visual techniques and pre-formatted reports that explain the data - making 'analysis' easy, quick and pain-free.

Analysts can tailor their report formats, choose particular visitor segments, and use advanced techniques to really harness the data available

Business Managers can create an array of metric driven dashboards that reflect their business, as well as integrating their web data with CMS, CRM and other key web systems