DATAMATRIX

Web businesses are often sitting by a stream of highly valuable information that simply flows straight past them. If your business has an extensive reliance on multiple product selections, search criteria or content personalisation, our DataMatrix module can channel this stream of information into highly valuable visitor 'demand' data that is invaluable for improving the choice and supply of products/services on your site.

In all cases, data fields that we store can be related back to visitor and visit trails, using Intellitracker's unique multi-cookie intelligent visitor identification system.

Typical applications include:

- Combining diverse search fields together to build a picture of demand

- Generating product selections and cross-sell opportunities

- Understanding content usage and relating this to visitor's individual profiles

The bottom line is that DataMatrix is so flexible, as well as being fast to configure, we would be amazed if we cannot generate the data streams that you need to fully integrate diverse and/or fully customised web data into your processes!