Sitemorse partners with Intellitracker and launches new Analytics Module
Sitemorse today announced the launch of a new Sitemorse module to check for the presence and correct installation of web analytics page tags.
The Sitemorse Analytics Module is the result of a partnership with Intellitracker and will initially be made available to all Intellitracker Enterprise clients in advance of full production release later this year. As part of the launch, Intellitracker will be supporting Sitemorse on stand W106 at Internet World in Earls Court between the 29th April and 1st May.
Most web analytics solutions rely on the presence of a small piece of code, known as a page tag, for the collection of web site traffic and visitor information. Clients are given a page tag by their vendor and insert this into every page on their site. If it is missing or incorrectly installed, the data collected by their web analytics vendor will be incomplete and the client will be unable to rely on the accuracy of the reports that are provided.
The Sitemorse Analytics Module will check for the presence and correct installation of the page tag. This new service will automatically identify pages with missing tags and check that any tag that it finds is correctly formed. The Sitemorse Analytics module provides a report showing the status of every page with links to enable a webmaster to quickly access and correct any pages that require action.
Commenting on the launch, David Hudson, Director of Sales & Marketing at Intellitracker said: “We pride ourselves on having one of the easiest tags to install. However, it’s always possible to get it wrong and when this happens it can take time to fix. In particular it can be very difficult to identify pages with missing tags since we won’t see any data from these pages. With significant budgetary decisions being based on the information we provide, 100% accuracy is essential. The Sitemorse Analytics module will save both ourselves and our clients a considerable amount of time and effort.”
The new service will be made available to new Intellitracker clients as a standard part of an Intellitracker Enterprise implementation. It will also be made available to existing Intellitracker clients who would like the piece of mind of an automated tag check service.
Commenting on the new Sitemorse service, Eda Mehmet, Head of Online Marketing and Communications at Loot (www.loot.com), an Intellitracker Enterprise client said: "Ensuring that the Intellitracker tags are installed and configured correctly is crucial to our reporting. The automated nature of this new service will save us valuable time."
“Ensuring that the Intellitracker tags are installed & configured correctly is crucial. The automated nature of this new service will save us valuable time.”Eda Mehmet
Head of Online Marketing & Communications
Loot
Further information for editors:
Intellitracker Ltd (www.intellitracker.com) was founded in 2000 and is based in London, United Kingdom. The company develops and markets the Intellitracker Enterprise interactive business intelligence suite and provides professional services in support of this. Intellitracker Enterprise is recognised as one of the leaders in the field of online analytics and is used by organisations including AND, Loot, Oxfam, and TUI.
Contact: Lara Slyfield,
Marketing Executive
e: press @ intellitracker.com
t: +44 (0)845 680 1920
News Release - April 24th 2008
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